Conferences

Search Engine Strategies London Day 2 & 3

Back home in Norway, I decided I’d write a quick sum up post from the last two days at SES London. I guess you could say that the buzz-words at the conference were Twitter and Attribution modelling.

Twitter was mentioned in a lot of sessions, and as I wrote in my last blog post, there was a lot of twittering at the conference.

But also attribution modelling and engagement mapping had their fair share of mentioning. There’s no doubt in my eyes that these things will be very important in the time to come.

I want to mention a couple of sessions in particular, although there were lots of high quality sessions also these last two days:

Day 2 started with an orion panel discussion titled “SEO: Where to next?”. Some great panelists here and a good discussion. Kevin Ryan and Rand Fishkin had a little fight about the new canonical link elements, as Ryan meant this wasn’t a new invention. Fishkin strongly disagreed. The panelists also made a sum up of where SEO was to go next:

• Consolidating of smaller SEOs
• Social Media important
• Back link analysis important
• Easy technical issues will still be important
• Content will be king
• Rand Fishkin ended the session by saying; Today in SEO you’re still early adopters, in three years you’re not

Then there was a good session about SEM-tools. While Mike Chowney from Kenshoo tried to sell his own tool, Thomas Bindl from Refined Labs did a good presentation of other tools. He especially recommended PPC Bully for competitor analysis. Nick Sechold from Mindshare took another approach, and told us why we should consider not using bid management tools. We also got to know the difference between portfolio based and rules based tools. A good session, and I like it when the organizers have managed to find different views to be presented.

Also in the tools-session, was Colm Bracken, group search manager at Microsoft. He introduced us to a brand new tool from Microsoft, the adCenter Add-in Beta. It’s a free and simple to use download tool for ecxel 2007. Actually, it looked pretty good, having some nice features:

• Keyword expansion tool
• Keyword search volume (absolute numbers, forecasting)
• Historical KPI information
• Demographics

You might sign up for testing the tool here.

 

 

Even though I’ll keep this post pretty short, there were lots of other good sessions as well. And for those of you who are going to SES New York; I envy you!

© 2009 Uppman.net.